Corporate Social Responsibility (CSR) - An Introduction

Name: Corporate Social Responsibility (CSR) - An Introduction
Rating: 4.1 (102 reviews)

Learn about CSR (Past, Present and Future) in a Nutshell! Suited for Everyone, from Enthusiasts to CSR-Professionals

Created bySofia Borodulina

Last updated 4/2020

English

English [Auto],

What you'll learn

Understand the Historical Development of Corporate Social Responsibility
Understand how Corporate Social Responsibility works Today
Learn about the Driving Forces of Corporate Social Responsibility (Today and Tomorrow)
Acquire a solid Understanding of CSR´s Future
Practical Knowledge for CSR-Professionals:
- Get a clear Picture on how Corporate Social Responsibility is a stepping stone to Sustainable Business Models
- Learn about Examples of "Do and Don´t", integrating it into your own CSR Efforts
- Get the Equipment to persuade your CEO of the Necessity of CSR (Today and Tomorrow)
- Learn about Corporate Social Sustainability in a Nutshell, Apply it to your Company and Get Promoted

Course content

4 sections • 16 lectures • 1h 10m total length

Introduction Video2:26
Don´t forget to switch on your "HD-Button" (for each lesson!) for better Video-Quality and more visual fun!

Introduction - CSR Yesterday0:46
Explore corporate social responsibility, its origins, current state, and future outlook, providing a holistic view of CSR.
1870 - CS....What?3:19
Explore how 1870 industrialization structured business, exposing early labor conditions, resource extraction, and the production of basic goods within city factories, shaping corporate social responsibility.
1960 - C for Customer, SR for...?!3:57
Explore postwar business evolution from industrialization and labor gains to rising consumer power, R&D, and a shift toward customer-centric marketing and sales.
1999 - CSR! Can I write a check?!5:14
Explore how resource limits, outsourcing to Asia and sweatshops, and rising consumer power in 1999 challenged corporate social responsibility, exposing hidden CSR gaps in boardroom structures and product competition.

Introduction - CSR Today0:54
The Pressure Group: Consumers7:45
Consumers gain power through social media and information access, pushing firms toward transparency in production. Linking sustainable demand to Maslow’s hierarchy, the lecture shows millennials’ ethics and higher moral standards.
The Pressure Group: Environment, Government and Suppliers3:29
The Pressure Group: NGOs and Activity Groups0:59
Explore how NGOs and activity groups pressure businesses to address labor rights and ethical practices, from sweatshop scrutiny to campaigns by the Clean Clothes Campaign and Greenpeace.
The Creation of Modern-Day CSR4:04
Explore the evolution of corporate social responsibility from philanthropy to risk management and systemic integration of social, environmental, ethical, human rights, and consumer concerns into business strategy with stakeholder collaboration.
How Modern-Day CSR Works and Why It Has to Change8:35

Introduction - CSR Tomorrow0:20
Millenials and their Influence as Consumer4:26
CSR, Return on Investment and the Shift to Sustainable Business6:09
Explore how return on investment extends to sustainable business, with social return on investment rewarding ethical practices and consumer trust. Sustainability must pervade the entire company as a solid base.
The Sustainable Business Model10:12
Define sustainability as meeting present needs without compromising future generations. Show how a sustainable business model integrates social, environmental, and economic factors across operations and reinvests profits for community impact.
A Wrap-Up and Examples of Sustainable Business Models7:42

Requirements

No previous knowledge necessary, the course is designed to make it easy to understand for beginner enthusiasts as well as advanced professionals.
Basic understanding of business mechanics (demand and supply) is beneficial, though not mandatory.

Description

There is a lot of misunderstanding what Corporate Social Responsibility really is about- Philanthropy, green PR or indeed a piece of new Conscious Capitalism? This course was designed for you! You, if you want to get to know what CSR is about, first-hand: its development, how it is implemented today and where it is heading in the future. In a bit more than an hour, you will learn the "logics" of CSR and find out how it is really connected to the idea of Sustainability.

You will be guided through a Prezi-Presentation with pictures, text, infographics and my voice in the background.

If you are tired of skipping through books, reading blogs and watching YouTube Videos to understand CSR, then enroll into this course and get your full understanding of what Corporate Social Responsibility truly is and its vital role in the business world. Get inspired and see what you, being the customer or the CSR professional, could do to help CSR evolve.

Your peers have reported to have had an "aha-"moment after going through this course, I most certainly hope the same will happen for you! Welcome to the course.

Who this course is for:

This course is for everyone who is interested in the topic of CSR and Economic Sustainability and would like to understand it in its full dimension.
This Introduction Course is meant for newbies who are not familiar with CSR yet, especially for interested consumers who want to understand their impact on sustainability in the business world. CSR Professionals, as well as corporate decisions-makers will get a better understanding of how to leverage on CSR by implementing the concept of Social Return on Investment (SROI).

Corporate Social Responsibility (CSR) - An Introduction

What you'll learn

Explore related topics

Course content

Intro Corporate Social Responsibility (CSR) - Make it work!1 lecture • 2min

The Past of Corporate Social Responsibility4 lectures • 13min

The Present of Corporate Social Responsibility6 lectures • 26min

The Future of Corporate Social Responsibility5 lectures • 29min

Requirements

Description

Who this course is for: